Toluna Survey Review: Unveiling the World of Opinion Sharing

Interested in boosting your income with online surveys? Discover the intriguing story of Toluna Influencers in this review, which delves into its transformation from a lucrative venture to its present state.

Toluna Influencers, in its heyday, offered a decent platform. Despite the modest compensation, it provided the unique opportunity to sample new products. However, this once-enticing feature has since been eliminated, leaving members with meagerly compensated surveys as their primary source of earnings. Fortunately, there exists a multitude of alternative survey platforms that offer substantially more attractive rewards.

–Insights from Money Saver Pete


✅ Compensation for completing your profile

✅ A choice between gift cards or cash rewards

✅ Additional avenues to augment your earnings


❌ Low payouts for tasks

❌ Extended duration for payments to reach you

Toluna Influencers

Earning money from the comfort of your home presents various avenues, but what’s the optimal choice? While online survey sites may not make you a fortune, they offer a convenient way to supplement your income with minimal hassle. These surveys can be completed at your leisure, allowing you to invest as much or as little time as you desire.

Nevertheless, it’s no revelation that not all survey sites are created equal. If you’re interested in discovering the top-paying survey sites, I invite you to peruse my post dedicated to this very topic.

Before we delve into the specifics, you might be unfamiliar with Toluna Influencers. When I initially joined, it offered not only compensation for survey participation but also the exciting prospect of product testing. This added dimension was quite enticing because, despite the surveys’ limited earnings potential, it allowed participants to enjoy complimentary products. However, in March 2018, they made a pivotal change by discontinuing the product testing feature on their platform.

If the idea of receiving free products intrigues you, I encourage you to explore the world of product testing and how you can get involved.

What is Toluna Influencers?

What is Toluna Influencers

This online platform proudly declares its mission: empowering you to express your opinions and be heard! Here’s how it works – share your valuable insights with some of the globe’s foremost product and service providers through engaging surveys and, in return, reap the rewards.

The stewardship of this website falls under the purview of Toluna Group Limited, a British company that set its roots in 2005. With its corporate headquarters situated in the heart of London, Toluna is committed to facilitating a vibrant and interactive community where your voice truly matters.

Is Toluna a secure platform? 

Well, considering its impressive 15-year track record, it’s safe to affirm that Toluna is indeed a legitimate survey site. In my personal experience, I’ve been an active user of the site for nearly a year, encountering no noteworthy issues along the way. Furthermore, the web is teeming with a multitude of user reviews that further attest to the company’s credibility and reliability.

Curious about how Toluna operates? 

The concept is refreshingly straightforward – you accumulate points by participating in surveys, and once you’ve accrued a sufficient number of points, you can exchange them for gift cards or cash via PayPal.

Initiating your journey with Toluna is a breeze and distinguishes itself from other platforms you may have encountered. Rather than navigating extensive forms to input your personal information, Toluna streamlines this process through a user-friendly chatbot, taking just a few minutes to complete. Afterward, you’re primed to receive your first survey.

Toluna offers the option to share your mobile phone number for survey notifications, but it’s entirely optional.

Subsequently, consider embarking on profile surveys, each of which yields a respectable 100 points. Completing these surveys ensures you’ll receive more relevant survey opportunities in the future.

Then, it’s time to delve into the main surveys. These surveys are categorized, indicating the points you’ll earn and the estimated time commitment.

Toluna also presents ‘wild cards,’ allowing you to choose between shorter surveys under 10 minutes or more extended ones. Your selection guides you to the appropriate survey.

It’s worth noting that these surveys can be somewhat capricious. You may not always qualify and may be redirected to another survey or screened out entirely. Due to these variables, they can occasionally be time-consuming or less predictable, leading some users to opt for alternative survey opportunities.

For seasoned survey enthusiasts

the appeal of a survey site often lies in the array of diverse earning opportunities it offers. In the case of Toluna, while these options do exist, they may not leave you entirely enthralled.

Double Points: One of the most effective ways to bolster your points tally on Toluna is through double point days. Periodically, Toluna will magnify the number of points you can accumulate from surveys. Keep an eye on your inbox for emails notifying you of your eligibility.

Participate in Polls: Daily polls are a quick and straightforward method to accumulate points. These brief engagements typically take seconds to complete and reward you with 15 points, although it’s worth noting that not all polls yield points.

Daily Toluna Wheel: Spin the Toluna Wheel every day for a chance to earn between 0 and 1000 points. However, it seems that some of us, myself included, tend to land on 0 points more frequently than anything else – a twist of fate, perhaps.

Quizluna: On a weekly basis, you’ll have the opportunity to test your knowledge with Quizluna. Answering four questions on a specific topic can earn you a handsome 80 points for each correct response.

Contribute Content: Engaging in the Toluna community by posting content may also grant you points, although the extent of the reward hinges on Toluna’s assessment of the post’s usefulness.

Contests: Toluna hosts seasonal contests where the goal is to amass as many points as possible. The top performers at the end of the season can secure between 1,000 and 10,000 points, adding a competitive edge to the experience.

Toluna Games: For those seeking a more interactive experience, Toluna Games provide an option to earn bonus points by playing selected games on the site. It’s worth noting that the rewards are often relatively modest, and not all games offer points.

Let’s talk about the Toluna Influencers app

Toluna Influencers app

Personally, I’m inclined towards survey platforms that grant me the flexibility to earn on the go. The good news is that Toluna has you covered with a mobile app, conveniently accessible on both Google Play and the Apple Store.

The mobile app presents surveys in a slightly distinct manner when compared to the desktop site. It categorizes them into three types: flash surveys, quick surveys, and premium surveys, allowing you to choose the ones that best align with your preferences and availability.

Any downsides?

 Before we delve into the earning potential of Toluna surveys, it’s essential to highlight one significant downside of the platform. The glaring issue here is the protracted waiting time for your rewards to materialize, which can extend up to a whopping 8 weeks. Frankly, this delay is quite unreasonable when compared to the near-instantaneous reward distribution on most other survey sites. The question arises as to why this particular site lags behind in this regard.

How much are Toluna points worth?

Determining the precise value of Toluna points can be a somewhat elusive endeavor since they compensate you in points rather than direct cash. For those familiar with my other survey reviews, it’s no secret that I prefer platforms that provide a straightforward conversion rate. Sites like Branded Surveys, for instance, make it crystal clear that 1 point equates to $0.01.

Toluna, on the other hand, leaves this conversion somewhat enigmatic. There is no official exchange rate for Toluna points, but you can estimate it by exchanging your points for rewards. To put it into perspective, 5,500 Toluna points translate to £1, which equates to 55 points for every penny. This method allows you to discern the relative worth of your accumulated points in monetary terms.

How much can you earn from Toluna?

Let’s delve into the earning potential with Toluna. On average, a typical 10-minute survey will reward you with approximately 3,000 points. While the exact compensation can vary slightly, this figure serves as a fairly standard benchmark.

To paint a clearer picture, if your aim is to attain a £10 voucher, you’ll need to amass 55,000 points. To reach this target, you’d have to complete approximately 18 surveys, with a fraction of one more. Given that each survey takes about 10 minutes, you’d be looking at around 3 hours of effort to reach the voucher’s value.

In terms of the hourly pay rate, this breaks down to roughly £3.33 per hour. As you can discern, this rate falls on the lower end of the compensation spectrum. In fact, it can be described as rather disappointing.

How can you claim your rewards?

Claiming your rewards with Toluna offers a noteworthy advantage that I appreciate. This platform provides you with a range of enticing choices when it comes to redeeming your hard-earned points. You can opt for popular retailers such as Amazon, iTunes, Argos, Costa, Tesco, Currys, John Lewis, and a host of others. Moreover, if you prefer a more versatile option, you can select cash via PayPal, offering flexibility in how you enjoy your earnings.

Toluna refer a friend

Toluna’s Refer a Friend program, while available, offers a somewhat modest incentive, providing 500 points (equivalent to approximately 10 pence) per referred individual. There’s a further limitation, allowing you to refer a maximum of 10 people per month.

Considering the opinions of other users, Toluna maintains a relatively positive reputation on Trustpilot, boasting a rating of 3.8 out of 5. While there have been instances of accounts being terminated without prior notice, it’s worth noting that such occurrences aren’t unique to Trustpilot reviews.

However, I’m genuinely surprised by the favorable reviews, given the site’s limited earning potential. It leads me to believe that some reviewers may not be acquainted with other survey platforms.

Survey JunkieSwagbucksBranded Surveys
4.2 Star4.2 Star
Dollars Per Hour: $2.50Dollars Per Hour: $1
Payment Options: PayPal, gift cards (US only), bank transfer (US only)Payment Options
PayPal, gift cards.
Minimum Payout: $5Minimum Payout 
Platforms: Web, Android.Platforms 
Web, Android, iOS.

Toluna Survey Review: Final Thoughts

Toluna Influencers emerges as one of the less generous survey panels and side hustles in my experience. An illustrative example is the contests, which transpire over a month with a multitude of entrants, yet the ultimate winner receives a relatively modest prize of just over £2. Furthermore, only ten individuals are selected for prizes.

With numerous better-paying alternatives available, especially since the removal of product testing, it becomes challenging to identify substantial merits to Toluna. Practically every survey site I’ve encountered offers at least double, if not triple, the compensation compared to Toluna.

In all honesty, I find it perplexing how this site has managed to persist over time and why people still opt for it. For those seeking superior alternatives, I encourage you to explore my list of more rewarding survey sites. Alternatively, if you’re still determined to explore Toluna, feel free to click the button below.


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