Constant Contact vs HubSpot: Which Platform Suits Your Needs Best – 2024

Constant Contact vs HubSpot

Trying to decide between Constant Contact and HubSpot for your email marketing needs? It can be a tough call, considering both platforms offer a plethora of features. Constant Contact caters primarily to small businesses and non-profit organizations, while HubSpot is touted as an all-encompassing solution for your marketing endeavors. If you need more support between the two, this review aims to lend a helping hand. We’ll delve into a detailed comparison of Constant Contact versus HubSpot, assisting you in selecting the ideal email marketing tool for your requirements.

Quick Summary:

What is Constant Contact?

Constant Contact stands as one of the most prominent and longstanding email marketing software providers globally, with its inception dating back to 1995. With a vast user base exceeding 650,000 customers, Constant Contact offers a comprehensive suite of essential email marketing features. Moreover, it extends its functionality with features such as event management and appointment scheduling. Widely utilized for creating websites, orchestrating email marketing campaigns, and analyzing marketing efforts, Constant Contact serves as a versatile tool for businesses seeking robust digital marketing solutions.

  • Ease of Use: Moderately user-friendly
  • Support: Available 24/7
  • Deliverability Rate: 97%
  • Pricing per month: Ranges from $9.99 to $45
  • Number of Templates: Over 350
  • Automation Rating: 4 out of 5
  • Trial Period: 60 days
  • Integration Options: Over 350 integrations are available
  • Refund Policy: 30-day refund policy

What is Hubspot?

HubSpot emerges as a comprehensive solution catering to all your marketing requirements, offering a full suite of marketing tools conveniently housed within its platform. With seamless integration across numerous platforms, it accommodates both free and paid versions to suit varying needs. Starting at a modest $45 per month, the basic features of email marketing are readily accessible. Meanwhile, higher-tier plans ranging from $800 to $3,200 per month unlock professional-grade features like lead scoring, A/B testing, and SMS sending capabilities. Not confined to email marketing and automation alone, HubSpot extends its functionality to include Customer Relationship Management (CRM) and other advanced features, ensuring a holistic approach to your Marketing endeavors.

  • Ease of Use: Challenging
  • Deliverability Rate: 80%
  • Pricing per month: Ranges from $45 to $3,200
  • Number of Templates: Over 100
  • Automation Rating: Perfect score of 5 out of 5
  • Trial Period: 14 days
  • Integration Options: Over 1000 integrations are available
  • Refund Policy: Not offered

Why you should use Constant Contact over HubSpot?

Let’s delve into what makes Constant Contact stand out:

User-Friendly Interface: Constant Contact boasts an effortless setup process and intuitive usability, offering a smooth experience for users. In contrast, HubSpot may present a steeper learning curve during setup.

Affordability: Constant Contact shines in terms of affordability when compared to the higher price tag associated with HubSpot.

Flexible Contract Terms: With Constant Contact, there’s no need to commit to a contract. You have the freedom to cancel your Plan at any time, providing a level of flexibility that’s not always found with other platforms.

Effortless Plan Downgrades: Should the need arise, downgrading your Plan with Constant Contact is a hassle-free process, requiring just a single click.

Speedy Contact Upload: Constant Contact excels in the swiftness of uploading contacts, offering a quick and efficient process compared to HubSpot.

Why should you use HubSpot over Constant Contact?

Let’s highlight the standout features of HubSpot:

Visual Automation Workflow: With HubSpot, you gain access to a visually intuitive automation workflow, allowing you to visualize the flow of your email campaigns and automation processes easily.

Top-notch Customer Service: HubSpot prides itself on its exceptional customer service, ensuring prompt responses to inquiries. In comparison, Constant Contact’s customer support may offer a different level of responsiveness.

Extensive Integration Options: HubSpot boasts a broader range of integration possibilities, providing seamless connectivity with various platforms and tools.

Advanced Analytics and Reporting: HubSpot outshines Constant Contact in terms of analytics and reporting capabilities, offering comprehensive insights and analysis to enhance your marketing strategies. Constant Contact, on the other hand, provides only basic analytics and reporting functionalities.

SEO Recommendation and Optimization: Opting for HubSpot’s premium Plan at $800 per month unlocks advanced features such as SEO recommendation and optimization tools. These tools help identify and address SEO issues on your website, optimizing your pages to attract more organic traffic.

Multi-language Content Management: HubSpot’s premium Plan also offers the convenience of managing multi-language content effortlessly. You can create, manage, and optimize landing pages and blogs in various languages, catering to diverse audiences effectively.

Difference between Constant Contact Vs HubSpot

Let’s delve into the distinctions between HubSpot and Constant Contact:

1. Abundant Training Resources: HubSpot stands out with its wealth of training materials and tutorials, reflecting its commitment to guiding users effectively. In contrast, Constant Contact needs this feature, potentially leaving users without comprehensive guidance.

2. Refund Policy: Constant Contact offers a refund policy, providing reassurance to users. However, HubSpot does not extend this option, which may be a consideration for those seeking greater flexibility.

3. Free Version vs. Trial Period: While HubSpot offers a free version, Constant Contact does not. Instead, Constant Contact provides a 60-day free trial, allowing users ample time to explore its features before committing.

4. Auto-responder Quality: Constant Contact’s auto-responder functionality is limited, whereas HubSpot’s version excels in effectiveness and functionality.

5. Duplicate Management with AI: HubSpot goes the extra mile by offering the same management powered by Artificial Intelligence, enabling the identification and merging of duplicate records. This sophisticated feature is not available in Constant Contact.

5. A/B Testing Capabilities: Constant Contact’s A/B testing is confined to email subject lines, whereas HubSpot elevates the practice by allowing testing of various content versions, subject lines, designs, and more for both landing pages and emails. This comprehensive approach enhances optimization opportunities for marketers using HubSpot.

1. Constant Contact Vs HubSpot: Contact Management

Constant Contact

Managing contacts in Constant Contact is straightforward and user-friendly. Its interface stands out as exceptionally sleek compared to HubSpot. Adding contacts within Constant Contact offers a variety of convenient options. You can manually input individual contacts with details such as name and email or streamline the process by copying and pasting multiple contacts from sources like Excel sheets or Google Sheets. Additionally, you have the option to upload files such as CSV files or spreadsheets for bulk contact additions.

Contact Management

You have the flexibility to import contacts seamlessly from other applications that are compatible with Constant Contact. This includes popular platforms such as Shopify, BigCommerce, WooCommerce, and more.

You can easily create segments within your customer list. Below, you’ll find a variety of segment options available for use in Constant Contact.


Managing contacts can be a time-consuming process, given the array of options available. Tasks such as importing or syncing data, uploading files from the computer, or managing opt-out lists require attention to detail, including monitoring the number of files and objects imported. However, Constant Contact guides users through these options with a tutorial-like approach during the initial setup, which proves beneficial. Below, you’ll find a step-by-step guide on adding contacts in HubSpot.

Hupspot Contact Management

You also have the option to integrate your applications seamlessly with HubSpot’s Data Sync feature. This allows you to import contacts from various other applications such as Google Contacts, Outlook Contacts, MailChimp, and more directly into HubSpot.

Here are the key takeaways:

Managing contacts in Constant Contact is straightforward, while in HubSpot, it may require more time due to its comprehensive nature, although it offers advanced features. Despite the detailed process in HubSpot, it provides a range of options for uploading contacts, ensuring a seamless experience without any confusion and ultimately allowing for precise contact uploads.

2. Constant Contact Vs HubSpot: Pricing Comparison

Constant Contact

Constant Contact primarily offers two plans: the Email Plan and the Email Plus Plan. The free trial of Constant Contact is quite essential, allowing only email-sending capabilities without additional features. Below are the pricing details for Constant Contact:

Email Plan: $9.99 per month, offering unlimited emails, access to 300+ email templates, customer list growth tools, real-time reporting, social posting capabilities, subject line A/B testing, live phone, and chat support, as well as features like shoppable landing pages and ecommerce marketing polls.

Email Plus Plan: $45 per month, providing additional features such as email marketing automation, dynamic content creation, customizable pop-up forms, surveys and event registration tools, personalized kickoff calls, ecommerce segmentation, and more.

Constant Contact Pricing


HubSpot is often considered more expensive compared to other email marketing tools. It offers both a free version and a free trial, but the free version has limited features and does not support campaign creation. Apart from the free version, HubSpot primarily offers three paid plans: Starter, Professional, and Enterprise. Here’s a breakdown of the pricing plan for HubSpot:

Free Plan: Includes features such as one automated email, contact management, ad management, landing pages with limited features, shared inbox, list segmentation, live chat, mobile optimization, reporting dashboard, Facebook Messenger integration, HubSpot mobile app, email health reporting, ad retargeting, and more.

Starter Plan: Priced at $45 per month, offering up to 3 automated emails/forms, email and in-app chat support, email health insights, and additional features.

Professional Plan: Priced at $800 per month, providing features like SEO recommendations and optimization, content strategy tools, email, in-app chat, and phone support, A/B testing, omnichannel marketing automation, custom reporting, campaign reporting, and more.

Enterprise Plan: Priced at $3,200 per month, offering advanced features including Salesforce custom object sync, YouTube analytics integration, adaptive testing, custom behavioral events, predictive lead scoring, and more.

HubSpot pricing Plan

Here are the key takeaways: Constant Contact offers more affordable pricing options compared to HubSpot, making it a more budget-friendly choice. HubSpot caters primarily to large business organizations, which is reflected in its higher pricing compared to other email marketing tools.

Constant Contact Vs HubSpot: Integration

Constant Contact

Constant Contact boasts an impressive array of approximately 350 integrations, which is quite remarkable. These integrations are neatly categorized into different groups, such as Ecommerce, CRM, Event Management, and more. This organization makes it effortless for users to locate and utilize the desired applications with ease.


HubSpot integrations

HubSpot offers an extensive selection of approximately 1000 integrations, making it incredibly versatile. These integrations encompass popular platforms such as Gmail, WordPress, Outlook, and Zapier. They are conveniently organized into categories, including Marketing, Sales, Finance, Productivity, and more, facilitating seamless integration with a wide range of tools and services.

Here are the key takeaways: Constant Contact boasts a substantial number of integrations, with around 350 available. However, HubSpot offers an even more extensive selection, with approximately 1000 integrations in total.

Constant Contact Vs HubSpot: Customer Support

Constant Contact

Constant Contact provides support for a range of features, including email and help desk services, FAQs and forums, knowledge base access, phone support, and live chat assistance. However, the quality of customer service is often perceived as lacking.


HubSpot offers a comprehensive range of customer support options, including phone support, live chat, email assistance, and more. In comparison to Constant Contact, HubSpot’s customer service is widely regarded as superior. Notably, phone support is included in the Professional Plan, which is priced at $800 per month.

When assessing customer support quality, HubSpot consistently outperforms Constant Contact. While Constant Contact may lack in providing adequate support, HubSpot excels in delivering excellent assistance. Moreover, HubSpot offers a broader array of support options compared to Constant Contact.


Both Constant Contact and HubSpot are excellent choices for email marketing, each offering unique strengths. While HubSpot is renowned for its abundance of advanced features, it comes with a higher price tag and is primarily tailored for larger businesses. On the contrary, Constant Contact provides a straightforward email marketing solution with all the necessary features at a more affordable price point. It is suitable for businesses of all sizes, mainly catering well to small businesses and non-profit organizations.

Ultimately, the choice between Constant Contact and HubSpot depends on the specific needs and budget of your business. If you require extensive features and have the resources to invest, HubSpot may be the preferred option. However, for those seeking affordability and simplicity without compromising functionality, Constant Contact stands out as an excellent alternative.


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